Over time, the creators of Google Doodles have evolved from an unintentional pair to a whole team responsible for the Doodles. Many provide links to learn more about the subject of the Doodle, and some even provide a surprising twist, like filling the page with a storm of confetti. Some Doodles are funny some are poignant some recall a significant person, while some are simply whimsical.

Doodles may include a visual reference to a holiday coming up, include a flag or signifier connected to a country, or the Doodle could express a meaningful moment in history. When a Google Doodle is present, one or more of the letters may be changed, a backdrop to the logo may be added, or some Doodles even involve an animated feature. Google’s standard logo is made up of the company name fashioned with primary colors in a basic font. Soon after, the creative marketing director for Google replicated the concept, and its popularity began to take off as a frequent addition to the up-and-coming Google, which is still a wildly popular project that Google maintains. As a nod to users who would need to know that Page and Brin were out of the office, an outline of a man about the Burning Man festival they would be attending, thus creating the first Google Doodle. They began the quirky tradition back in 1998. The now-frequent changes to the logo, omnipresent on the Google home page, is the accidental invention of the tech company’s co-founders, Larry Page and Sergey Brin. Still, Google’s logo swapping has given the tech giant a completely opposite experience, with the company’s users enjoying and anticipating each Doodle.

For some businesses, even a slight shift in the look or feel of their logo can cause confusion or problems. But every time you see the log on their search page, it might be slightly different than the times you have seen it before. Just about anyone who has ever opened up Google to search for a topic on the web has encountered the ubiquitous Google logo.

Google current doodle